Successful Floral CSAs + Subscriptions :: A Live Virtual Seminar
Date: NOVEMBER 28, 2022
Time: 4 PM - 8:30 PM Eastern Standard Time
If you've been considering starting a floral subscription service or flower CSA at your farm, here's an opportunity to learn from someone who has been doing it for over a decade! Also a highly valuable seminar for those that have been struggling with the stress of an existing CSA that's just a total pain in the *bleep*.
A flower CSA or subscription program can be a major boon for a small farm, be it a flower farm or veggie farm that wants to add something new to their offerings. However, a CSA or subscription program can come with a lot of headaches and put a real strain on a farmer, especially at a small or new farm that isn't prepared for the volume of stems that will be needed to fulfill weekly orders.
In this LIVE virtual seminar, hosted over Zoom, you will get a chance to learn directly from Jennie Love of Love 'n Fresh Flowers, as well as chat with the other participants during the seminar to hear what may have worked or not worked for at their farms.
Topics covered will include:
- crop planning for a floral CSA program
- tried and true recipes for CSA bouquets to get you started
- what options to offer or not offer
- the difference between a CSA and a subscription
- marketing + sales tools
- delivery + logistics streamlining
- member communications + managing expectations
- a sample CSA member agreement
- hard lessons learned + classic newbie mistakes to avoid
After this seminar, participants will be ready to hit the ground running to launch their 2023 floral CSA or subscription service with confidence, just in time to capture holiday sales right after Thanksgiving for customers looking to support local blooms even in the winter!
Registered participants receive a recording of the seminar and all related handouts. The recording is available for replay for 30 days after the seminar date.
WHAT PAST PARTICIPANTS SAID:
"Jennie I am so grateful that you shared so much of knowledge/experience and were so honest about the different aspects of the farmer/florist csa/subscription business. You are helping to educate us “newbies” so we get started on the right foot, which also helps this wonderful community as a whole. I look forward to taking other workshops from you! All the best!"
"Lots of great practical information to incorporate immediately. Jennie is a wonderful teacher and shares her knowledge freely to help other flower farmer-florists succeed. Thank you!"
"Jennie, thank you for putting on this great seminar! I have been feeling super anxious for my first Flower CSA Share this season but this presentation made me feel like I am on track for a successful season."
"Really great. As a CSA wannabe it gave me a lot of confidence to go into my first season. I can’t wait to get my CSA off the ground this spring. Thank you for offering this class. I really did love how specific it was."
This seminar is capped at 25 participants.
The goal is to keep it small enough that everyone can interact with each other and with Jennie to get all questions answered in real time. Rather than sitting on mute like in other conferences and online classes, you'll actually get to talk during this intimate seminar and see and hear everyone else participating!
Due to the limited size of the seminar, no refunds are offered for participants who can not make it after registering. However, a replay will be available after the seminar so any participant unable to make it for the live event will still be able to access the recorded event and resources.
Those signed up for the seminar will receive the Zoom link for the seminar the morning of November 28th. Please check your email inbox and spam folder to find the link then. When registering, please enter the email address to which you would like to have the Zoom link emailed.
Please note: Because sensitive proprietary information will be shared freely during this seminar, registration will not be accepted for anyone within 15 miles of the Love 'n Fresh Flowers farm.