Successful Floral CSAs + Subscriptions Short Course
AVAILABLE NOW by following this link. Copy and paste into your browser:
If you've been considering starting a floral subscription service or flower CSA at your farm, here's an opportunity to learn from someone who has been doing it for over a decade! Also a highly valuable short course for those that have been struggling with the stress of an existing CSA that's just a total pain in the *bleep*.
A flower CSA or subscription program can be a major boon for a small farm, be it a flower farm or veggie farm that wants to add something new to their offerings. However, a CSA or subscription program can come with a lot of headaches and put a real strain on a farmer, especially at a small or new farm that isn't prepared for the volume of stems that will be needed to fulfill weekly orders.
Topics covered include:
- crop planning for a floral CSA program
- tried and true recipes for CSA bouquets to get you started
- what options to offer or not offer
- the difference between a CSA and a subscription
- marketing + sales tools
- delivery + logistics streamlining
- member communications + managing expectations
- a sample CSA member agreement
- hard lessons learned + classic newbie mistakes to avoid
After this seminar, participants will be ready to hit the ground running to launch their 2024 floral CSA or subscription service with confidence.
WHAT PAST PARTICIPANTS SAID:
"Jennie I am so grateful that you shared so much of knowledge/experience and were so honest about the different aspects of the farmer/florist csa/subscription business. You are helping to educate us “newbies” so we get started on the right foot, which also helps this wonderful community as a whole. I look forward to taking other workshops from you! All the best!"
"Lots of great practical information to incorporate immediately. Jennie is a wonderful teacher and shares her knowledge freely to help other flower farmer-florists succeed. Thank you!"
"Jennie, thank you for putting on this great seminar! I have been feeling super anxious for my first Flower CSA Share this season but this presentation made me feel like I am on track for a successful season."
"Really great. As a CSA wannabe it gave me a lot of confidence to go into my first season. I can’t wait to get my CSA off the ground this spring. Thank you for offering this class. I really did love how specific it was."
Please note: Because sensitive proprietary information will be shared freely during this seminar, registration will not be accepted for anyone within 15 miles of the Love 'n Fresh Flowers farm.